THE STRATEGY
In my time working at West Springs Church (WSC), I redeveloped the brand identity and direction. Through research and application, we discovered that the brand needed to be unified and brought forward into a modern system that met the needs of the church staff. The central request of the eldership was to retain the logomark that the church had worked into the architecture of the building in some manner. We released the new brand in 2025 to honor the 30th anniversary of WSC's founding.
THE CREATIVE
