THE STRATEGY
In 2020, shortly after graduating college, I got a message from my cousin. He was looking to begin home brewing and asked if we could partner together. The mission was clear, develop an identity that could evolve alongside his passion project that celebrated the unique flavor combinations and his love of music. The logo is based on two concepts combined, a barcode and a cassette. When working out a visual direction together, we fell in love with wild illustrations that leap from the screen add loads of character to packaging.
THE CREATIVE
